At Middesk, our mission is to make it easier for businesses to work together by providing instant access to the data, documents, and insights needed to onboard and transact in the global economy.
When deciding whether it is risky to work with a given business, our customers face three main questions:
- Is this business real and operating?
- Is this business operating as described?
- Is this business high quality?
We help our customers to answer these questions, yet we’ve heard that many compliance and risk analysts still spend 15-20 minutes on average manually reviewing their customers’ online footprints. Today, we’re excited to introduce a new feature called Web Analysis, which helps our customers answer these questions more quickly and accurately. This new product instantly assesses a business’s website for compliance and fraud risk across the entire customer lifecycle.
Key benefits
- Save manual effort. Web Analysis removes the need for a compliance or risk analyst to spend 15-20 minutes on average manually reviewing a business’s online footprint.
- Speed up customer decisioning. Web Analysis reduces the amount of businesses who drop out of the funnel while waiting for a manual review to be completed.
- Reduce risk. Web Analysis lets you stay in compliance by assessing business risk rigorously and consistently.
Product highlights
Verify information consistency
A business’s website is an important data source for identifying and verifying business information. Web Analysis can help identify new business details, as well as check for consistency between submitted and identified information. While consistency is a positive indicator of business quality, an obvious inconsistency can be an indicator of risk.
Assess website quality
A business’s website also provides meaningful insight into their operations and risk profile. Web Analysis utilizes a rating-based approach paired with detailed quality indicators to assess website quality. Customers can rely on the overall quality rating to power their decisioning and leverage the quality indicators to understand the score. Examples of quality indicators include page count, active links, domain age, image quality, and more.
Get started with Web Analysis
Web Analysis is offered together with Industry Classification in our new Web Presence product. Want to learn more? If you’re an existing customer, please reach out to your Account Manager. If you’re a new customer, contact us or visit our website.
"Web Analysis" is provided by Middesk as a beta offering without warranties, express or implied. Users bear sole responsibility for their application of any data acquired from "Web Analysis". Middesk disclaims liability for any damages, direct or indirect, resulting from the use of beta products such as "Web Analysis". Utilization constitutes acceptance of these terms and acknowledgment of the inherent risks of a beta product."
